OEM and Private Label
Custom spirits, made to specification.
Bespoke spirit development and private label production from a technically controlled small batch distillery in Chiang Dao, Northern Thailand.
Choeng Doi Distillery works with bars, hotels, hospitality groups, and brand founders to produce custom spirits and private label releases. Every project begins with raw material and ends with a liquid that holds up to professional scrutiny. Small batch production, low minimum order quantities, and direct collaboration throughout.
From 24 bottles
Within 2 months
Allow 6 months minimum
Sugarcane and rice spirits
Bottled, labelled, documented
Thailand and export
Four ways to work with us.
Small batch, with the rigour of a serious producer.
The distillery is located in Chiang Dao, Northern Thailand, at the foot of Doi Luang Chiang Dao. Production draws on local agricultural raw material, mountain water, and direct access to sugarcane and rice grown within the region.
Technical capability is central to the offer. Fermentation is controlled. Distillation is precise. Every variable that shapes the final liquid is managed deliberately.
This is small batch production with the rigour of a serious producer. Low minimum order quantities are not a concession to volume, they are a function of how the distillery is built and how it works.
Choeng Doi has direct experience collaborating with bartenders and flavour led projects. That experience informs how bespoke work is approached: with attention to structure, raw material, and intended use.
Bars, hotels, founders, companies and private clients.
Bars and cocktail programmes
Choeng Doi works with bars to develop signature house spirits, seasonal releases, and small batch liquids built around a specific cocktail programme. Development is flavour led, technically precise, and suited to bars that want something that cannot be sourced from a distributor.
Hotels and hospitality groups
Private label spirits for in room amenity programmes, F&B concepts, and branded experiences. Projects can begin as a pilot run and scale as demand is established. The production process is designed to support consistent reorder quality.
Brand founders
Building a spirits brand requires a production partner with technical control and the flexibility to start at low volumes. Choeng Doi works with founders from initial concept through to bottled product, with the option to refine the liquid before committing to larger runs.
Corporate clients
Branded bottles for client gifts, campaign launches, and business partnerships. Runs are produced to a defined specification and reflect the standard of the liquid, not only the label.
Weddings and private clients
Custom labelled bottles produced in small quantities for events and private occasions. The same production standards apply regardless of run size.
Six stages, brief to delivery.
24 bottles
Minimum orderChoeng Doi operates with significantly lower minimum order quantities than industrial OEM producers. This makes it possible to produce a pilot release, test a concept in a real environment, and refine before scaling.
Small batch production is not a limitation. It allows for precision, exclusivity, and the ability to develop something that reflects the intended positioning of the project. Volume can be increased once the liquid and the market are established.
Orders start from 24 bottles.
Estimate your run.
Indicative pricing per bottle. Prices include standard bottles, standard labels (design not included), and all applicable VAT and excise taxes. Prices are ex works; delivery is not included. Final pricing is confirmed after the initial consultation.
What a project can look like.
Between industrial OEM and hobby distilling.
Large OEM producers offer scale but not flexibility. High minimum order quantities, standardised processes, and limited creative input are the norm. The production is repeatable; the result is rarely distinctive.
Hobby distillers offer flexibility but not consistency. Repeatability is not guaranteed.
Choeng Doi sits between the two. The distillery is technically controlled, with the production capability to deliver a consistent result across multiple runs. Minimum order quantities are low enough to make small batch and limited run projects viable. Collaboration is direct, from concept through to final product.
For bars, hotels, and brand founders working on flavour led projects, this is a meaningful distinction.
Let’s work together.
Choeng Doi’s production capacity is limited by design. Projects are taken on selectively to maintain the quality and attention each one requires.
Early conversations are encouraged. The more lead time available, the more development is possible before a final liquid is agreed.
Frequently asked questions.
What is the minimum order quantity for bespoke spirits production at Choeng Doi?
Minimum order quantities vary depending on the project type and spirit category. Choeng Doi is structured for small batch production, which means minimums are significantly lower than those of industrial contract distilleries. Pilot runs are available for brand founders and bars that want to test a liquid before committing to a larger volume. Exact minimums are discussed during the initial consultation. Infused and macerated spirits such as gin have a lower MOQ, starting at 24 bottles.
Can Choeng Doi produce private label spirits for export?
Yes. Choeng Doi supports export for bespoke and private label projects, including documentation and compliance assistance. The distillery has experience working with international clients and can advise on requirements specific to the destination market. Export logistics are coordinated in partnership with the client.
What types of spirits can be produced on a custom or private label basis?
Choeng Doi's core production expertise is in sugarcane spirits and rice spirits. Custom development can draw on these base categories, with flavour direction shaped by the brief. Projects involving flavour bases, seasonal expressions, and signature house spirits for bars are all within scope. Each project is assessed individually.
How long does the development process take?
Timeline depends on the complexity of the project and the number of development rounds required. A straightforward private label project with an existing liquid requires less time than a fully bespoke spirit developed from concept. As a general guide, clients should allow a minimum of six months from initial consultation to finished product for bespoke recipes and spirits. Early engagement is recommended to allow adequate development time. Private label bottles of existing spirits can be ready within two months subject to label approval.
Is Choeng Doi able to handle bottling and labelling for private label projects?
Yes. Private label production is offered on a turnkey basis, covering distillation, bottling, and labelling. Compliance documentation is included. Clients supply label artwork to agreed specifications, and Choeng Doi manages the production process from that point forward.
What does bespoke spirit development involve?
Bespoke development begins with a brief. Choeng Doi works through raw material selection, fermentation approach, distillation, and cuts to arrive at a liquid built to the client's specification. Development rounds allow the liquid to be refined before production is confirmed. The process is collaborative and technically grounded, not template based.
Can a bar or restaurant create a signature house spirit in small quantities?
Yes. Signature house spirits for bars and restaurants are one of the primary applications for Choeng Doi's bespoke production offering. Small batch runs make it viable for a single venue or small group to hold an exclusive spirit without the volume commitments required by larger producers. Menu development support is available as part of the process.
Does Choeng Doi work with new spirits brands that have no existing production?
Yes. Brand founders with no prior production experience are a core client group. Choeng Doi can guide a project from initial concept through to a bottled product ready for market, including small batch trials that allow the liquid to be tested and refined before any significant volume commitment is made. Low minimum order quantities make this approach viable at an early stage of brand development.
Is contract distilling in Thailand a viable option for an international brand?
Thailand has an established regulatory framework for spirits production and export. Choeng Doi can advise on what is required for projects destined for international markets. Producing in Northern Thailand also provides access to distinctive local raw materials that may be relevant to a brand's positioning and story. Compliance and export documentation are handled as part of the production process.
What makes Choeng Doi different from other OEM or contract distilleries in Asia?
The primary differences are scale, approach, and raw material. Choeng Doi is a small batch distillery with direct access to local agricultural ingredients in Chiang Dao. It does not operate as a bulk supplier. Every project is handled with attention to the liquid itself, and production capacity is managed to ensure that quality and consistency are maintained across runs. Collaboration is direct, from the first conversation through to delivery.
Can Choeng Doi produce spirits for corporate gifting or events?
Yes. Branded spirits for corporate gifting, campaign launches, and private events are produced within the same production framework as trade projects. Run sizes are flexible, and the liquid reflects the same production standards regardless of the occasion. Clients are encouraged to make contact well in advance of any deadline to allow adequate production and delivery time.
