Bespoke
Personalised Spirits
Custom Spirits, Made to Specification
Bespoke spirit development and private label production from a technically controlled small batch distillery in Chiang Dao, Northern Thailand.
Choeng Doi Distillery works with bars, hotels, hospitality groups, and brand founders to produce custom spirits and private label releases. Every project begins with raw material and ends with a liquid that holds up to professional scrutiny. Small batch production, low minimum order quantities, and direct collaboration throughout.
What We Offer
Custom Spirit Development
From brief to final liquid. Choeng Doi works through flavour concept, raw material selection, fermentation, and distillation to arrive at a spirit built to specification. Suitable for signature bar spirits and new brand development.
Limited Editions and Collaborations
Short production runs for exclusive releases. Relevant for bars launching seasonal expressions, hotels requiring a location-specific spirit, or companies marking a specific campaign or moment.
Private Label Production
Turnkey production covering distillation, bottling, labelling, and compliance documentation. Low minimum order quantities make it viable to begin at pilot scale. Volume can increase over time as the project develops.
Flavour and Concentrate Development
High-proof flavour bases developed for consistency and speed of service. Designed for bars and hospitality groups that require a repeatable result across high-volume service environments.
Why Choeng Doi
The distillery is located in Chiang Dao, Northern Thailand, at the foot of Doi Luang Chiang Dao. Production draws on local agricultural raw material, mountain water, and direct access to sugarcane and rice grown within the region.
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Technical capability is central to the offer. Fermentation is controlled. Distillation is precise. Every variable that shapes the final liquid is managed deliberately.
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This is small batch production with the rigour of a serious producer. Low minimum order quantities are not a concession to volume, they are a function of how the distillery is built and how it works.
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Choeng Doi has direct experience collaborating with bartenders and flavour-led projects. That experience informs how bespoke work is approached: with attention to structure, raw material, and intended use.
Who We Work With
The Process
1 / Initial Consultation
A conversation about the project, its purpose, and what the final liquid needs to achieve.
2 / Concept and Flavour Direction
Raw material selection, flavour profile, and production approach are agreed before development begins.
3 / Development and Small Batch Trials
Initial runs are produced and evaluated. Adjustments are made before any volume commitment.
4 / Excise Department Approval and Testing
Samples and labels submitted to Excise Department for testing and approval. Initial dry good orders are made after a deposit is paid.
5 / Production and Bottling
Full production to agreed specification. Bottling, labelling, and compliance documentation included.
6 / Delivery and Export Support
Logistics and export documentation handled in coordination with the client.
Minimums and Flexibility
Choeng Doi operates with significantly lower minimum order quantities than industrial OEM producers. This makes it possible to produce a pilot release, test a concept in a real environment, and refine before scaling.
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Small batch production is not a limitation. It allows for precision, exclusivity, and the ability to develop something that reflects the intended positioning of the project. Volume can be increased once the liquid and the market are established.
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Orders start from 24 bottles.
Use Cases
A cocktail bar in Bangkok develops a signature house spirit in a small batch run, built around the bar's flavour language and menu direction.
A founder launches a new Thai spirits brand with a low MOQ production run, allowing the product to be tested with buyers and trade before committing to scale.
A private client creates a custom-labelled release for a wedding, with a production quantity suited to the occasion.
A hotel group in Chiang Mai requires a private label spirit for its in-room amenity programme, produced consistently across a quarterly reorder cycle.
A company produces a limited run of branded bottles for a client gifting campaign tied to a specific product launch.
How Choeng Doi Differs
Large OEM producers offer scale but not flexibility. High minimum order quantities, standardised processes, and limited creative input are the norm. The production is repeatable; the result is rarely distinctive.
Hobby distillers offer flexibility but not consistency. Repeatability is not guaranteed.
Choeng Doi sits between the two. The distillery is technically controlled, with the production capability to deliver a consistent result across multiple runs. Minimum order quantities are low enough to make small batch and limited run projects viable. Collaboration is direct, from concept through to final product.
For bars, hotels, and brand founders working on flavour-led projects, this is a meaningful distinction.
Let’s Work Together
Get in touch so we can start working together.
FAQ
Frequently Asked Questions
What is the minimum order quantity for bespoke spirits production at Choeng Doi?
Minimum order quantities vary depending on the project type and spirit category. Choeng Doi is structured for small batch production, which means minimums are significantly lower than those of industrial contract distilleries. Pilot runs are available for brand founders and bars that want to test a liquid before committing to a larger volume. Exact minimums are discussed during the initial consultation.
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Infused and macerated spirits such as gin have a lower MOQ, starting at 24 bottles.
Can Choeng Doi produce private label spirits for export?
Yes. Choeng Doi supports export for bespoke and private label projects, including documentation and compliance assistance. The distillery has experience working with international clients and can advise on requirements specific to the destination market. Export logistics are coordinated in partnership with the client.
What types of spirits can be produced on a custom or private label basis?
Choeng Doi's core production expertise is in sugarcane spirits and rice spirits. Custom development can draw on these base categories, with flavour direction shaped by the brief. Projects involving flavour bases, seasonal expressions, and signature house spirits for bars are all within scope. Each project is assessed individually.
How long does the development process take?
Timeline depends on the complexity of the project and the number of development rounds required. A straightforward private label project with an existing liquid requires less time than a fully bespoke spirit developed from concept. As a general guide, clients should allow a minimum of six months from initial consultation to finished product for bespoke recipes and spirits. Early engagement is recommended to allow adequate development time.
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Private label bottles of existing spirits can be ready within two months subject to label approval.
Is Choeng Doi able to handle bottling and labelling for private label projects?
Yes. Private label production is offered on a turnkey basis, covering distillation, bottling, and labelling. Compliance documentation is included. Clients supply label artwork to agreed specifications, and Choeng Doi manages the production process from that point forward.
What does bespoke spirit development involve?
Bespoke development begins with a brief. Choeng Doi works through raw material selection, fermentation approach, distillation, and cuts to arrive at a liquid built to the client's specification. Development rounds allow the liquid to be refined before production is confirmed. The process is collaborative and technically grounded, not template-based.
Can a bar or restaurant create a signature house spirit in small quantities?
Yes. Signature house spirits for bars and restaurants are one of the primary applications for Choeng Doi's bespoke production offering. Small batch runs make it viable for a single venue or small group to hold an exclusive spirit without the volume commitments required by larger producers. Menu development support is available as part of the process.
Does Choeng Doi work with new spirits brands that have no existing production?
Yes. Brand founders with no prior production experience are a core client group. Choeng Doi can guide a project from initial concept through to a bottled product ready for market, including small batch trials that allow the liquid to be tested and refined before any significant volume commitment is made. Low minimum order quantities make this approach viable at an early stage of brand development.
Is contract distilling in Thailand a viable option for an international brand?
Thailand has an established regulatory framework for spirits production and export. Choeng Doi can advise on what is required for projects destined for international markets. Producing in Northern Thailand also provides access to distinctive local raw materials that may be relevant to a brand's positioning and story. Compliance and export documentation are handled as part of the production process.
What makes Choeng Doi different from other OEM or contract distilleries in Asia?
The primary differences are scale, approach, and raw material. Choeng Doi is a small batch distillery with direct access to local agricultural ingredients in Chiang Dao. It does not operate as a bulk supplier. Every project is handled with attention to the liquid itself, and production capacity is managed to ensure that quality and consistency are maintained across runs. Collaboration is direct, from the first conversation through to delivery.
Can Choeng Doi produce spirits for corporate gifting or events?
Yes. Branded spirits for corporate gifting, campaign launches, and private events are produced within the same production framework as trade projects. Run sizes are flexible, and the liquid reflects the same production standards regardless of the occasion. Clients are encouraged to make contact well in advance of any deadline to allow adequate production and delivery time.
